Some dates went lost because I was in the middle of promoting my latest short film. I focused on organising and promoting a workshop I’m giving in January. I’m still stuck on Google Analytics and tracking my sub-domain. I hope I’ll have it sorted in the next couple of days.
What I’ve learned from the promotion of my film is that I worked with Mailchimp. Learned how to upload lists, make segments, design newsletters, etc.
One important lesson is have clear goal when preparing your newsletter. Always have at least two links in the newsletter that lead to the same result. It is easier for the reader and to track what works and where people click.